I really like questionable things, things that make you go, huh? I think my micro-passion for questionable things stems from my early childhood love for books like Ripley’s Believe It Or Not or a good Farmers Almanac (a questionable taste, I know).

In early adulthood, I found myself gravitating towards all things storytelling. In high school, I spent a chunk of time creating seriously questionable content. This evolved into joining the school news and serving as the main anchor. But for starters, anyone who knows me knows I hate the news. So I decided to throw my own questionable spin on the morning news that would raise the eyebrows of many faculty members but win the hearts of many sleepy-eyed Logan Grizzlies.

As I departed to study at the Harvard in the West, a memory from a time with my mother and father bubbled up. I can’t recall how old I was, but I remember being fascinated by the world record size of the Raccoon Bandit (75 lbs REST IN PARADISE); naturally, I shared my newfound intelligence with my parents. My mother’s reply was you would be a fan favorite at a cocktail party, and my father’s reply was you would do great in sales.

Fast forward to the present, I love cocktails because they let questionable ideas flow (especially those made by Choice Bar in Parma, Italy), and I love selling ideas through storytelling.

After working with brands like Whatnot & Red Bull and consulting creators on personal brands, I took half a year to travel the world and build gumption. As I wrapped up my travels, the thing I couldn’t help but notice, both abroad and stateside, was the extinction of questionable branding and storytelling. The few people and brands I do see telling questionable stories are unarguably more authentic and stick out like a hoodoo in the Turkish desert.

Don’t believe me? Turn on the TV, scroll through a feed, and genuinely try to watch an advertisement. I can’t be the only one who thinks these ads were created for NPCs. The worst part is even NPCs aren’t paying attention to them. You would garner more impressions as a brand, lighting your allocated spend on fire and displaying it.

Now, on the flip side, brands like Liquid Death, MSCHF, and the Boring Company, who are willing to do questionable things, are impressing more NPCs than a TikTok livestream.

My goal with Questionable Studios is to be the home of content, art, creativity & everything in between that makes you go ???

On an unknown but most likely bi-weekly cadence, I will publish an assortment of content highlighting creative minds and projects pushing conventional thinking and storytelling. Hopefully, this accumulation of creativity will empower brands to tap into the reservoir of unorthodox creativity & storytelling and provide creatives with a network for skill enhancement, inspiration, and opportunity.

Something like this might already exist, but if so, they haven’t done a very good job at being questionable.